Zoompass Announcement Falls Short of ‘my’ expectations

by Jose HC on March 3, 2010

in Financial Services,Mobile 2.0,Mobile Banking,Mobile Strategy,News,User Experience

I am not sure I get it at times.  I know that the technology is limited and that a lot of the talk that sometimes goes around is more dreaming than real possibilities.

Today’s Zoompass announcement however strikes me more as a step backwards than a forward one.  This is what happens when the initiative is carrier-lead instead of bank lead.  I realize that these comments are not popular among some of my readers (I know where you work) but as a consumer I am still on the side of banks dealing with my money.

There are two things that dampen my excitement about this announcement:

  1. The first thing is the following phrase: “payment is automatically drawn from the user’s Zoompass stored value account.”    This means that you and I have to manage yet another account.  However easy this may be for you… for me it is a hassle.  I want the money to come out of my bank account directly!  Otherwise for me it is just as easy to load my Starbucks card… or my Timothy’s card at the counter from my debit card.  Am I missing something here?
  2. The other thing is the little sticker… this could almost get me ranting a la Ewan on Foursquare.  But I will not.  A sticker to me seems like a step backwards.  Although they talk about its attractiveness with phrases like “sleek and appealing sticker” … to me it just isn’t.

Bottom line this does not spell convenience to me.

Managing yet another account and plastering a sticker to the back of my phone.

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