Value and experience are not mutually exclusive in enterprise mobility. These two can actually co-exist and live happily inside your organization and should both be of equal importance when you formulate (plan, develop, work on, stress over) your mobile strategy.
In fact I argue that these two are dependent on each other:
The better the end user experience the higher the value it can bring to the organization
If I were to say that design influences behaviour you would probably agree with me. In the same manner your end user’s mobile experience will greatly influence the value of your mobile initiatives and thus the overall return of your mobile projects. The mobile experience is impacted by the following:
- Mobile Application: Things like design, colour, flow, clicks, menus, number of screens … and all the other stuff that the more creatively inclined people talk about.
- Devices: Are you using the right device for the job? And please do not think for a moment that Apple are the only devices needed for any job.
- Connectivity: Lo and behold after all these years we are still talking about this. Make sure that poor connectivity is not an excuse for your mobile workers to not complete a task.
- Information: Do they have the right information, data, knowledge to perform and complete the required task?
- Integration: Closely related to the above… but does your mobile worker in their mobile context have access to the enterprise?
Let’s leave at this for now… feel free to comment below.