Twitter folks I follow (as @mstrat) pointed me to this new paper from Forrester: The “Smartphone” Is Dead: Long Live Smart Phones And Smart Gadgets. Similarly there are other folks around the web writing about it. It is quite surprising that it is such a big deal for Forrester to declare the smartphone moniker to no longer be a useful one…
The “smartphone” category is no longer useful as all phones become smart. Instead, we propose three new frameworks to segment the smart mobile device market: openness and extensibility; consumption and creation; utility and entertainment. All mobile strategies must adapt now: Consumer electronics makers must decide on their response to widely available smarter phones and the mobile Internet; handset makers must leverage software to play the mobile Internet game and differentiate long term; media, finance, retail, and other Internet companies’ strategies must exploit mobile opportunities now or lose ground to faster rivals.
I think you already knew some, if not all of it.
This may only serve to remind you as to why you have such a big headache and the more choices out there will only increase those headaches. You need to plan ahead and have a mobile strategy in place. Without a plan it will only be more difficult to manage.
Two other stories that repeat/quote the same thing.
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