We have not been around for a while but wanted to take a brief moment to point you to a report by the Mobile Marketing Association on Mobile Banking Overview which is described as …
an educational resource designed to provide analysis of the unique marketing opportunities and attributes that the mobile channel represents for the [...]
February 5, 2009
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Just downloaded and am reading Mobile Marketing: Going Direct to Consumer’s Hips, Pockets and Purses by the Aberdeen Group (free download after signup). Executive Summary blurb:
Given the series of recent advances in mobile devices and related technologies and standards, it’s no surprise that a growing number of companies are seeking to capitalize on mobile marketing [...]
November 15, 2008
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