Mobile Marketing

Commentary on Google’s Acquisition of AdMob

As you can probably tell I have been away.  But before I get to the summary of the Mobile Money Conference (in the next post) I want to get this out of the way to avoid any distractions.  What can be better than my opinion on Google’s acquisition of AdMob?  Well … the opinion of [...]

November 13, 2009 Read the full article →

Mobile Becomes A Social Media Lifeline

Beautiful Sunday morning here in Toronto (Mississauga to be precise). As I catch up on reading and wait for the family to wake up before we head to church I thought I would share this post from Harvard Business. David Armano writes a Conversation Starter on the Six Social Media Trends for 2010… and these [...]

November 8, 2009 Read the full article →

Mobile Financial Services Week – Submit Your Story

Next week is the Mobile Money Canada Conference.  To coincide with the event and to celebrate the fact that mobile financial services in Canada can only get better I would like to invite you to submit your stories and experiences to this blog.  You can even submit your product or service and we will profile [...]

November 5, 2009 Read the full article →

List of Mobile Analytics Providers

Late last night we created a new page – Mobile Analytics. Today this link takes you to a comprehensive list of mobile analytics providers. Of course this is only the beginning. This is not a complete list and we fully expect to update it over the coming days and weeks. The intent is to eventually [...]

September 22, 2009 Read the full article →

Mobile Banking Overview

We have not been around for a while but wanted to take a brief moment to point you to a report by the Mobile Marketing Association on Mobile Banking Overview which is described as … an educational resource designed to provide analysis of the unique marketing opportunities and attributes that the mobile channel represents for [...]

February 5, 2009 Read the full article →

Mobile Marketing Report (Aberdeen)

Just downloaded and am reading Mobile Marketing: Going Direct to Consumer’s Hips, Pockets and Purses by the Aberdeen Group (free download after signup).  Executive Summary blurb: Given the series of recent advances in mobile devices and related technologies and standards, it’s no surprise that a growing number of companies are seeking to capitalize on mobile [...]

November 15, 2008 Read the full article →