“Having a mobile strategy will be a key differentiator for enterprises and brands alike to maintain and build their customer base,” said Hetal Pandya, director of product management at Nuance, Sunnyvale, CA. “Customers like to solve their own problems without having to speak with someone,” she said. “It is about convenience and consistent customer experience. [...]
February 23, 2011
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Mobile banking, mobile commerce and mobile money for us is mostly out of interest and stems from noticing the opportunity that exists in these areas – a business opportunity. For others it is about the gadgets, the novelty and the convenience. In other places around the world, mobile becomes a vehicle through which people can [...]
December 15, 2010
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