Not All Mobile Applications Are Created Equal

by Jose HC on October 3, 2009

in Application Stores,Context,Mobile Analytics,Mobile Applications,Mobile Strategy,User Experience,Value

And therefore do not require the same metrics.  Of course if you are developer for-fun as opposed to a for-profit one you may note be too concerned about this.  However you will never know where and how to improve something unless you measure it.  If you measure there is a better chance of understanding how your applications is being used…

A lot of times there is a mad rush to put something out there and then we simply forget about it… and worry only about installations and nothing beyond that.  But you should worry about it especially if we consider our recent post on media convergence and mobility.

I can’t say much more about this right now but come back (subscribe at the top right) and you will see this topic blossom into a full-fledged discussion.

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{ 1 comment… read it below or add one }

CAS October 4, 2009 at 7:51 pm

Measuring application deployment AND usage metric is definitely a key point of a enterprise mobile strategy. One of the main pillars of that strategy is a solid enterprise mobility platform. It is interesting how much talk there is about the iPhone creeping into the enterprise yet there is no enterprise management framework. If mobile applications beyond email are a key driver to an enterprise success story, how can a mobile platform even be considered to be enterprise ready when there is no framework to deploy, manage and measure both the devices themselves and the applications. The fact that the iPhone is getting so much enterprise related press points to the fact that businesses are not considering a holistic mobile strategy and instead email is still the killer application – truly disappointing.

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