We sometimes forget about the one critical component in enterprise mobility; the one thing that allows the enterprise to be out there and extend itself beyond its four walls. Sorry… It is not the technology. Technology is great but it is only a means to an end.
It is more important than technology.
More important than the hardware, the software, the coding or even the connectivity.
I am talking about the end user; the mobile employee. I am talking about you and me! Although mobility is about the device, the application, the technology and the connectivity… at the same time it is more about something else… someone else!
It is not about what the latest device can do… but it is about what that device allows us to do that is so important both for the consumer as well as for the enterprise.
Mobile technology is about liberating the mobile worker… and the mobile consumer. It is about taking the enterprise anywhere and everywhere. It is about taking brands outside of the stores and into a consumer’s hearts and minds!
I think I may have gotten carried away with the last phrase…