In an effort to understand why some of you visit the Mobile Strategy Blog I have done a quick analysis of the search engine referrals. Of course this is a circuitous analysis because your searches bring you here due to the content and keywords on this site which are indexed by the search engines (mostly Google). This analysis merely helps me to focus further on the main topics or themes that are already bringing you here. The most important outcome of this analysis will hopefully be that it forces me to drop some of the filler that I write when I am either too busy or lazy to give you some good stuff.
The dates of the downloaded stats do not coincide with each other 100%… but they provide sufficient information for our purposes.
The Searches
October 14 to 26
Extracted from Clicky – Link Below
Traffic to the Mobile Strategy Blog comes from three main sources:
- Direct Traffic 30.3%
- Referring Sites 39.1%
- Search Engines 29.8%
- Other 0.8%
Direct traffic is just that… those of you who either have this site bookmarked or know the URL by memory.
Referring sites are mostly LinkedIn, Twitter, link backs, blogs I have left comments at or those blogs that have this site in their blogroll (like Enterprise Mobility Matters and Mobile Manifesto).
You know what search engines are. The interesting point here is that 92% of the searches during this time period came from Google, 6% from Bing and 1% from Yahoo.
The Keywords
October 14 to 26
Extracted from Clicky – Link Below
We could slice these in different ways and there are too many (including onesies) that do not add that much value to your searches but that in the right combination still brought some of you here. The top 5 keywords used during searches on this site for this period were the following:
- mobile 22%
- strategy 9%
- banking 5%
- application 4%
- canada 3%
The top 5 or all of the individual keywords that brought readers over here during this period do not really tell the story so let’s get to the exciting stuff below.
Mobile Strategy Themes
October 14 to 26
Extracted from Clicky – Link Below
This is what I did:
- Took the entire list of searches
- Filtered out nonsense and mistakes
- Classified the remaining ones into main themes
And these are the mobility themes that brought searchers to this blog with their corresponding weights:
- Mobile Strategy 33%
- Mobile Banking 20%
- Mobile Application Development 18%
- Mobile Analytics 7%
- Enterprise Mobility 6%
- Mobile Ecosystem 5%
- Mobile Venture Capital 4%
- Other 6%
From this I can only assume that visitors to this blog that do not come through searches are also drawn here by the same content and themes. As much as possible we will try and focus on the first three themes (mobile strategy, mobile banking or financial services and mobile application development). However we will also give it our best shot to provide you relevant links and interesting stories on the next four topics which are still very interesting to us (mobile analytics, enterprise mobility, mobile ecosystem and mobile venture capital).
Hope this helps you as much as it did me.
If you want to see something specific here please drop a comment below.
Get Clicky
Of the four different analytics programs (non-mobile) that I use here my favourite is Clicky Web Analytics. If you are interested in checking it out you can use my little code – here Get Clicky.
