My handy Google Alerts guided me to Matthew Buckland’s Blog and his Slideshare presentation on Mobile Strategy for Publishers. Below is a brief quote from Matthew’s post followed by the embedded Slideshare deck.
If you’re not a handset maker, a mobile operator or MXIT, then you face some tough challenges in the mobile web environment. The business environment of the mobile web is dominated by a few proprietary players and is not open season like the desktop web. It means your approach needs to be different and involve heavy business development if you want to see big numbers.
Mobile Strategy @ 20FourLabs
View more presentations from matthewbuckland.
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