**Please note -Visionaries, futurists and extraordinary thinkers need not read this. But if you are like the author… you probably should.**
One of the first steps in drafting your mobile strategy is to determine where you need to be. This may sound basic but I only mention it because many times I have seen people start from the wrong place – where I want to be. Unless you are an extraordinary visionary, futurist and thinker there is a strong likelihood that where YOU want to be will NOT take your organization where it NEEDS to be. It is important to make this distinction because starting off from the wrong place will land you in the wrong spot… and thus your mobile strategy and the plans associated with it will be useless.
So this takes us to one of the most basic yet critical questions that your mobile strategy should answer: Where do we need to go? The answer to this question is informed by different factors both internal to your organization and external. Without going into much detail right now and purely off the top of my head (and with no structure for now) I will throw out a few things that should at the very least inform you and your team as you attempt to answer this question:
- What is your company’s overall stated vision and mission?
- What does your company’s overall 5 year plan aim for?
- What about the one year plan?
- Is you company hiring? Downsizing? Launching new products?
- Can you glean any important themes from your CEO’s latest speeches or communication pieces?
- What does your company measure?
- What about your competitors? What are they doing?
- Your industry… is it expanding? Shrinking?
- What about your end users… what have they asked for recently? Any issues?
- Are any current or ‘almost certain’ government regulations applicable to you?
I know I am missing things and that I truly should explain why the above information is important to have but for now let’s leave it at that. Unless you want to add something?
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