Mobile Becomes A Social Media Lifeline

by Jose HC on November 8, 2009

in Mobile 2.0,Mobile Strategy,Mobile Worker,News,Social Media,Value

Beautiful Sunday morning here in Toronto (Mississauga to be precise).
As I catch up on reading and wait for the family to wake up before we head to church I thought I would share this post from Harvard Business. David Armano writes a Conversation Starter on the Six Social Media Trends for 2010… and these are:

  1. Social media begins to look less social
  2. Corporations look to scale
  3. Social business becomes serious play
  4. Your company will have a social media policy (and it might actually be enforced)
  5. Mobile becomes a social media lifeline
  6. Sharing no longer means e-mail

Of special interest to some of you will be #5:

With approximately 70 percent of organizations banning social networks and, simultaneously, sales of smartphones on the rise, it’s likely that employees will seek to feed their social media addictions on their mobile devices. What used to be cigarette breaks could turn into “social media breaks” as long as there is a clear signal and IT isn’t looking.

I certainly hope that most of you reading this realize that the value of mobility goes way beyond social media. In fact it is my opinion that social media as a business tool is not for every role/position. It can certainly be a waste of time. Believe me … been there and done that. Unless you see an ROI you truly need to have social media policies in place.

Head over there for the full post by clicking here.

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