We have not been around for a while but wanted to take a brief moment to point you to a report by the Mobile Marketing Association on Mobile Banking Overview which is described as …
an educational resource designed to provide analysis of the unique marketing opportunities and attributes that the mobile channel represents for the financial sector. Key subjects include market size, consumer-focused mobile banking products and services, and the mobile media channels available to banks and other financial institutions. It also provides considerations for optimizing mobile banking communications and campaign effectiveness within each channel.
Head over there and download the free paper.
Similar Posts:
- Mobile Money Canada Conference – November 10, 2009
- Mobile Banking In Canada (Reason 3): Technology Is NOT An Obstacle
- Mobile Banking In Canada (Reason 2): Mobility is Personal, Intimate and Present
- 12 Reasons Why Canadian Banks Should Really Offer Mobile Services
- Mobile Banking In Canada: CIBC Gets There First!
- Building the Bank of the Future
- Mobile Banking “Report Card” From ABI Research
- Mobile Banking. Set to take off… again!
- Mobile Banking in Canada (Reason 1): Wider, Deeper and Broader Wireless Phone Usage
- Financial Services and Mobility
