Mobile Banking Overview

We have not been around for a while but wanted to take a brief moment to point you to a report by the Mobile Marketing Association on Mobile Banking Overview which is described as

an educational resource designed to provide analysis of the unique marketing opportunities and attributes that the mobile channel represents for the financial sector. Key subjects include market size, consumer-focused mobile banking products and services, and the mobile media channels available to banks and other financial institutions. It also provides considerations for optimizing mobile banking communications and campaign effectiveness within each channel.

Head over there and download the free paper.

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