Comments on: Mobile Analytics

By: Jose HC

Jose HC — Wed, 23 Jun 2010 15:43:00 +0000

Thanks for dropping by Jeremy.
As is obvious from the last time I wrote something here it is time to do a serious update on the Mobile Analytics providers list. I will contact you offline so you can send me more information on your product.

Thanks again!

By: Jeremy

Jeremy — Wed, 16 Jun 2010 04:51:56 +0000

Hello,

Another company which offers mobile analytics and provides great detail about the end-user is QAim and their product is at (cem4mobile.com).

cem4mobile delivers an extensive range of data about the end-user’s behaviour, capabilities, environment, and opinions. It allows the company to drill down and cross analyse data across the platform. QAim’s goal is to help improve Customer Experience Management (CEM) by providing the right tools and information at the right time.

For more information visit the website (cem4mobile.com). Feel free to ask any further questions or request a free trial, insert a few tags into your pages and start seeing results.

Best Regards,

Jeremy

By: Sampo

Sampo — Wed, 09 Jun 2010 11:00:14 +0000

I’d like to add the company I work for : Zokem. We provide 360 degree mobile analytics through mobile phones. You can read more at zokem.com , our twitter account is at twitter.com/zokemtweets .

By: Tracy Jones

Tracy Jones — Thu, 06 May 2010 05:21:53 +0000

I used Aditic for my Mobile Advertising. They follow the Publisher’s revenue flow and keep an eye on how the Advertisers and Agencies money is spent in real-time. You can visit their website http://www.aditic.com to learn more about their efficient Mobile Analytics. You should try it.

By: Mobile Analytics Providers – Updated with Umber Systems

Mobile Analytics Providers – Updated with Umber Systems — Tue, 15 Dec 2009 05:59:18 +0000

[...] Mobile Analytics [...]

By: Mobile Analytics Providers – Updated with Google Analytics

Mobile Analytics Providers – Updated with Google Analytics — Fri, 23 Oct 2009 15:25:36 +0000

[...] Mobile Analytics [...]

By: Jose HC

Jose HC — Thu, 22 Oct 2009 21:01:09 +0000

Hi Ahmed – Thanks for dropping by. If you do have more information it would be great if you could expand on your comment and provide a better indication of why exactly you find one better than the others.

By: Ahmed Moussa

Ahmed Moussa — Thu, 22 Oct 2009 20:54:03 +0000

I had my own trials with some of the packages listed here and would recommend Amethon. Their ability to monitor the traffic flow is far more stable than javascript, image tag and server side.

By: Beccy Asplin

Beccy Asplin — Tue, 13 Oct 2009 09:41:23 +0000

Hi Barbara,

Good list of questions. The key to mobile analytics is accuracy – it’s the foundation for success and without it results quickly lose value.

Bango identify each individual visitor and provide the highest data accuracy by using a number of methods for identification.

The answers to your questions can be found here: http://analyticsonmobile.com/2009/10/13/bango-mobile-analytics-qa.html

Many thanks,

Beccy

By: Andy Bovingdon

Andy Bovingdon — Wed, 30 Sep 2009 14:06:20 +0000

You are correct Jon, the key to any analytics solution is the accuracy of its visitor identification – it forms the foundation on which everything else is built, but is often overlooked in favour of pretty graphics.

Bango delivers the best accuracy by not depending on any one method of identity – we have a server based system that uses a wide range of methods and works on all devices and across any network connection. We have learned that no single approach to ID works fully across all mobile networks, something we learned from our years in mobile billing. So we use all the usual techniques, including cookies and other forms of fingerprinting but we then add things like authenticated ID’s supplied directly by a range of industry partners, including network operators.

It’s always best to see the improvements to your data quality first hand – simply grab a free trial from http://bango.com/analytics, add our simple tracking code to one of your pages and compare Bango against any current solution. I’m always interested to discuss people’s experiences and findings.

Andy,

VP Product Marketing
Bango