It has been a while since I last updated the Mobile Analytics Providers list. The folks at Umber recently dropped me a note to alert me of their company. So they have become provider number 38 on our Mobile Analytics list.
Note from their website that there is an emphasis on ‘data’ with terms like mobile data monitoring and mobile data analytics. Sometime in the near future I am supposed to talk to them to get a better grasp for what they offer.
From their website:
As mobile data usage proliferates, carriers, media, and marketers are faced with a key challenge: how to extract revenue from mobile data usage. Lack of visibility into what mobile users are doing with data, which applications are being consumed, and how usage correlates with user demographics and location have made it impossible to build actionable user profiles.
Umber® provides the first, intelligent monitoring and analytics solution that works across applications, devices, networks, and locations. Umber provides a clear, accurate, and ongoing picture of mobile data usage.
Plus their emphasis on user behavior is what really interests me…
Unlike web analytics—which monitor, collect, and analyze user behavior at a site level—mobile network analytics have been severely limited by a wide disparity of networks, devices, demographic databases, and location databases. This same level of user behavior analysis and reporting would be extremely valuable to carriers, media, and marketers; allowing them to target content for significantly more effective marketing; but accomplishing this requires a new class of technologies. This is where Umber comes in.
Umber® has created the first real-time, automated, and transparent solution for gathering insight into mobile data usage. Umber’s patent-pending monitoring and analytics solution allows marketers to understand the behavior of mobile users.
I will let you know more as soon as I know more. Visit Umber Systems here.
BTW – It has slowly and almost by accident become a policy that if you reach out to me and want to talk about your product or service, and I believe it adds value to the mobile ecosystem, I will attempt to write about it. You can reach me via this Blog, Twitter or LinkedIn.
