Comments on: Mobile Advertising and Productivity http://m-strat.org/mobile-advertising-and-productivity/ ... understanding and navigating the mobile ecosystem. Mon, 26 Jul 2010 01:30:59 +0000 hourly 1 http://wordpress.org/?v=3.1-alpha By: Jose HC http://m-strat.org/mobile-advertising-and-productivity/comment-page-1/#comment-59 Jose HC Fri, 12 Dec 2008 01:46:48 +0000 http://m-strat.org/?p=182#comment-59 Hi Andrew - Thanks for dropping by! I agree with you in principle when we place the end user in full control with freedom of choice (so to speak) over what they see and what they don't see on their devices. However, I still foresee the enterprise not giving not giving full freedom 100% and restricting the ads on those corporate devices. I have seen it done in many a place over other things so I have a feeling that they will use controls and policies (for example as part of the BlackBerry Enterprise Server) to limit such things. Once more thank you for dropping by. Hi Andrew – Thanks for dropping by! I agree with you in principle when we place the end user in full control with freedom of choice (so to speak) over what they see and what they don’t see on their devices. However, I still foresee the enterprise not giving not giving full freedom 100% and restricting the ads on those corporate devices. I have seen it done in many a place over other things so I have a feeling that they will use controls and policies (for example as part of the BlackBerry Enterprise Server) to limit such things. Once more thank you for dropping by.

]]> By: Andrew Grill http://m-strat.org/mobile-advertising-and-productivity/comment-page-1/#comment-57 Andrew Grill Thu, 11 Dec 2008 04:41:47 +0000 http://m-strat.org/?p=182#comment-57 Jose, interesting question raised, and thanks for the back-track and the "expert in mobile tag" for the London Calling blog. My quick response is that if we as an industry think about how to balance the best user experience, with the opportunity to ad fund content AND adhere to the 3 P's of Privacy, Preference and Permission (ie we ASK the user what they would like to see) then we won't be faced with ads being disruptive. If the mobile worker sees ads, then if we follow best practice they will have opted in here, but if the user has control then the ads they see will be more like content. The challenge here (and if I understand the angle of your questioning) is will mobile ads affect mobile worker productivity? Hard question - does Facebook affect productivity? Probably yes. Back in 1995, one company I worked for banned the internet totally from staff access as they were not getting anything done! Like anything, trust your workers and they will deliver. If they see some relevant ads on their mobile then fine. If they just see endless banner ads that are not targeted then perhaps this will be an issue. Andrew Grill London-Calling.org.uk Jose, interesting question raised, and thanks for the back-track and the “expert in mobile tag” for the London Calling blog.

My quick response is that if we as an industry think about how to balance the best user experience, with the opportunity to ad fund content AND adhere to the 3 P’s of Privacy, Preference and Permission (ie we ASK the user what they would like to see) then we won’t be faced with ads being disruptive.

If the mobile worker sees ads, then if we follow best practice they will have opted in here, but if the user has control then the ads they see will be more like content.

The challenge here (and if I understand the angle of your questioning) is will mobile ads affect mobile worker productivity?

Hard question – does Facebook affect productivity? Probably yes. Back in 1995, one company I worked for banned the internet totally from staff access as they were not getting anything done!

Like anything, trust your workers and they will deliver. If they see some relevant ads on their mobile then fine.

If they just see endless banner ads that are not targeted then perhaps this will be an issue.

Andrew Grill
London-Calling.org.uk

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