Comments on: Media Convergence and Mobility http://m-strat.org/media-convergence-and-mobility/ ... understanding and navigating the mobile ecosystem. Tue, 17 Aug 2010 10:04:29 +0000 hourly 1 http://wordpress.org/?v=3.1-alpha By: Adam Halvorsen http://m-strat.org/media-convergence-and-mobility/comment-page-1/#comment-541 Adam Halvorsen Fri, 16 Oct 2009 08:44:04 +0000 http://m-strat.org/?p=885#comment-541 well said Per-Fredrik well said Per-Fredrik

]]> By: Per-Fredrik Hagermark http://m-strat.org/media-convergence-and-mobility/comment-page-1/#comment-494 Per-Fredrik Hagermark Wed, 07 Oct 2009 07:32:10 +0000 http://m-strat.org/?p=885#comment-494 The convergence is taking place in our pockets. Yes it's digital but very much mobile. The term the Nomadic Web is used more frequently for every day. Still there are hurdles and an evolutionary path to follow. Mobile advertising has yet to prove it's case in the mass market. The cliches about personal, always on etc. are used in the hyped talks and write ups. Reality is not there yet. There are few profitable mobile marketing campaigns beyond auction based CPC buys. Still, it is all moving in the right direction and the vision is clear and does provide a bright future. The trick is how to operate now at a tactical level. "What do I do Monday morning?". Do I go for an iPhone app? Browser based stuff? A mobile ad campaign? SMS spam? There are many choices and a bit of a jungle in terms of where to start the journey if you are new to the game. Where next? The convergence is taking place in our pockets. Yes it’s digital but very much mobile. The term the Nomadic Web is used more frequently for every day. Still there are hurdles and an evolutionary path to follow. Mobile advertising has yet to prove it’s case in the mass market. The cliches about personal, always on etc. are used in the hyped talks and write ups. Reality is not there yet. There are few profitable mobile marketing campaigns beyond auction based CPC buys.

Still, it is all moving in the right direction and the vision is clear and does provide a bright future. The trick is how to operate now at a tactical level. “What do I do Monday morning?”. Do I go for an iPhone app? Browser based stuff? A mobile ad campaign? SMS spam? There are many choices and a bit of a jungle in terms of where to start the journey if you are new to the game.

Where next?

]]> By: Not All Mobile Applications Are Created Equal | Mobile Strategy http://m-strat.org/media-convergence-and-mobility/comment-page-1/#comment-475 Not All Mobile Applications Are Created Equal | Mobile Strategy Sat, 03 Oct 2009 19:17:51 +0000 http://m-strat.org/?p=885#comment-475 [...] A lot of times there is a mad rush to put something out there and then we simply forget about it… and worry only about installations and nothing beyond that.  But you should worry about it especially if we consider our recent post on media convergence and mobility. [...] [...] A lot of times there is a mad rush to put something out there and then we simply forget about it… and worry only about installations and nothing beyond that.  But you should worry about it especially if we consider our recent post on media convergence and mobility. [...]

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