If you were planning on popping a lot of location-based ads into your upcoming killer iPhone app, you might want take a peek at the latest update from Apple for developers. A rather stern note on the site reads: “If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store.” Is Apple doing this to prevent abuse from advertisers, so that users won’t end up with advertisements from stores all around them? There isn’t any real explanation as to why this isn’t allowed, but it’s certainly worth taking note if you’re building an app with the intention of putting advertisements in. After all, you wouldn’t want to spend your precious time building an app only to find out that it will be rejected by Apple, right?
Interesting little tid bit. Somewhere else folks have been wondering out loud if this has anything to do with Apple’s purchase of Quattro or some other secret juicy soon to be released nugget? Unfortunately I don’t recall where or who was doing this wondering…
It certainly can’t be about diluting the App Store right? It is already flooded with loads of sub-quality apps… so what is this about?
Or I may be wrong. Perhaps they are just trying to clean up and tighten control to prevent users from being spammed with ads…
Regardless of the underlying reason why Apple is doing this it is for the good of the industry. It does make one feel protected and looked after doesn’t it?
