A good sound strategy is more than a beautifully produced plan with eloquently worded thoughts on the future. It is also more than carefully laid out words on glossy paper. It is also definitely much more than a collection of great ideas. A strategy needs to be executable.
If you don’t have a way of executing your strategy then you might as well not even have one. You should probably just stay home!
Many have failed along the road to achieving their dreams for one obvious and painful reason – their inability to finish strong. Starting strong will give you an advantage. Perhaps you will even be a few paces ahead of your competition at the beginning; but if you can’t finish you might as well not waste your time. Again … stay home!
A strategy needs to be ‘implementable.’ In other words, it needs to be doable. You should be able to do it! Or else it is not worth the effort put into it and it is a waste of resources.
Many are tasked with the preparation of strategies, plans, roadmaps (call it whatever you want) but the lack of realism in these documents make them nothing more than a pipe dream. An exercise to extend someone’s employment or to get a firm (consulting or analyst) more work. They become nice-to-haves; instead of a reality.
This is not a rant, it is only what I have seen both in enterprise, government and even in non-profits. We spend more time planning and dreaming instead of doing, executing and implementing.
A strategy needs to be realistic. And so does a mobile strategy.
A mobile strategy needs to be implementable and executable.
Now you know what you need to do … either execute or stay home!
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