Value

Simple Guide to your first Mobile Policies

Having a coherent set of mobile policies as early as possible will help you prevent headaches for your IT staff and confusion for your end users. Like anything else they are note that involved or complicate … they just take time and will require you to take a step back and just think. Let’s start [...]

December 5, 2012 Read the full article →

Three Simple Steps to Building an Enterprise Mobile Strategy

In the Enterprise we tend to over-complicate even the simplest of things.  A simple process becomes convoluted, onerous and even unmanageable once the enterprise bureaucracy takes over. Let me give you three simple steps to guide your efforts towards building a strawman mobile strategy.  Please note this is at the simplest level and there is [...]

December 3, 2012 Read the full article →

Mobile Customer Engagement: Some Initial Considerations

What does engagement truly mean? We talk about it a lot don’t we? It’s the buzz word. We can be sure to slide into every conversation if we drop the customer engagement key words. People make money selling it; a lot of it. Yet many have not stopped to really think what engagement means to [...]

November 30, 2012 Read the full article →

Value and Experience in Enterprise Mobility

Value and experience are not mutually exclusive in enterprise mobility.  These two can actually co-exist and live happily inside your organization and should both be of equal importance when you formulate (plan, develop, work on, stress over) your mobile strategy. In fact I argue that these two are dependent on each other: The better the end user [...]

November 29, 2012 Read the full article →

Mobility – it is not about what you think!

We sometimes forget about the one critical component in enterprise mobility; the one thing that allows the enterprise to be out there and extend itself beyond its four walls.  Sorry… It is not the technology.  Technology is great but it is only a means to an end. It is more important than technology. More important [...]

November 29, 2012 Read the full article →

Are Mobile Apps Disposable?

Another way of posing this question is ‘should mobile apps be considered disposable?’ The answer is no. If your mobile strategy is such that you are considering putting something (ie. an app) together as a quick fix to coming into the game late … then you really don’t have a mobile strategy. Please don’t build [...]

July 19, 2011 Read the full article →

Making Money Mobile – Of Value and Values

Mobile banking, mobile commerce and mobile money for us is mostly out of interest and stems from noticing the opportunity that exists in these areas – a business opportunity.  For others it is about the gadgets, the novelty and the convenience.  In other places around the world, mobile becomes a vehicle through which people can [...]

December 15, 2010 Read the full article →

Of SMS and Mobile Strategies

Been deeply embedded into a research project for a client with a very tight deadline.  A lot is riding on this report and I have had the opportunity to do a deep dive into many aspects of SMS (short code messaging).  I must confess that I was never a big fan of it… and at [...]

December 1, 2010 Read the full article →

Mobile Customer Advocates

Time and time again I see one thing being overlooked in mobile. Can you venture a guess? Would you believe that organizations actually forget about the mobile user and the mobile experience somewhere between concept and implementation?   This is not done on purpose or through some evil plot from the tethered zombies.  It just [...]

July 23, 2010 Read the full article →

How you view your employees and their knowledge will determine the success of your implementation…

‘Economists, said John Maynard Keynes, should think of themselves as humble specialists, on a par with dentists. But his advice has gone unheeded. Over the past 50 years, economics and its jargon have penetrated every corner of human life. Decisions to marry and inject heroin alike are explained in terms of utility maximisation. Doctors, priests [...]

February 26, 2010 Read the full article →

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