Mobile Strategy

The Year of the Mobile Enterprise – 2012

I have always been excited by massive change.   As a high school and undergraduate student I loved to read about historical turning points, revolutions, political upheavals … where things were turned upside down and the system/structure/government that was left in its place was completely different from what had been there before. It would appear [...]

December 31, 2011 Read the full article →

Mobile Strategy vs Mobility Strategy

I have been thinking about this difference the last few days. Some people use the terms interchangeably as if they mean the same thing. They don’t mean the same thing… I am still cementing my thoughts on these differences but I think it is a good exercise for all of us if we are able [...]

August 5, 2011 Read the full article →

Thinking About RIM, its people and its future

First of all let me tell you something that has been heavily on my mind over the last week or so – RIM is NOT Nortel.  I will write more about that later on, but I believe that Research In Motion and its BlackBerry line of products and services has a long life left in [...]

July 29, 2011 Read the full article →

Are Mobile Apps Disposable?

Another way of posing this question is ‘should mobile apps be considered disposable?’ The answer is no. If your mobile strategy is such that you are considering putting something (ie. an app) together as a quick fix to coming into the game late … then you really don’t have a mobile strategy. Please don’t build [...]

July 19, 2011 Read the full article →

How Smart is your Smartphone?

How smart is your Smartphone? No… but really. How smart is it? As smart as the applications? As smart as the user? As smart as the designers? Or does it depend on something else?

March 19, 2011 Read the full article →

Mobile Operators Respond to Global Trends

Déjà vu with data growth We have been here before. Data traffic already exceeds voice on many mobile networks. And it is predicted to increase 1000-fold within a decade as wireless becomes the world’s primary method of Internet access. A massive surge in fixed network traffic started approximately 15 years ago. Data surpassed and then [...]

February 26, 2011 Read the full article →

Accelerating the Mobile Impact – The relationship between mobility and GDP

Today only 59% of the world’s population uses mobile phones. That means nearly 3 billion people are excluded from the mobile economy. This number is far too large to be a problem; it has to be an opportunity. A 10% increase in mobile penetration leads to a 1% increase in low to medium income GDP. [...]

February 25, 2011 Read the full article →

Mobile Strategy: Three Considerations for the “90 Second” In-Store Sell

“Mike, when my consumer walks into a supermarket, I’ve got 90 seconds to convince them to purchase my cold/flu product over my competitors”, explained an overwhelmed pharma client, “they’re affluent and armed with smart phones and I know how to capture their attention before and after they arrive, but how in those 90 seconds how [...]

February 23, 2011 Read the full article →

Mobile Strategy is a Key Differentiator

“Having a mobile strategy will be a key differentiator for enterprises and brands alike to maintain and build their customer base,” said Hetal Pandya, director of product management at Nuance, Sunnyvale, CA. “Customers like to solve their own problems without having to speak with someone,” she said. “It is about convenience and consistent customer experience. [...]

February 23, 2011 Read the full article →

Of SMS and Mobile Strategies

Been deeply embedded into a research project for a client with a very tight deadline.  A lot is riding on this report and I have had the opportunity to do a deep dive into many aspects of SMS (short code messaging).  I must confess that I was never a big fan of it… and at [...]

December 1, 2010 Read the full article →

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