Mobile Marketing

67% Of The World’s Population Are Mobile Subscribers – What are you doing about it?

A new report published yesterday by the UN indicates that 67% of the world’s population, or two-thirds total, are mobile subscribers- far outweighing Online access. 67% of the world’s population represents around 4.6B people, up from only 1B in 2002, indicating staggering continued growth.  In developing nations, however, the uptake is even more substantial with [...]

February 26, 2010 Read the full article →

Mobile Strategy for Small Business: It’s About Local Convenience

Small businesses are an under served market in mobility. We constantly hear about the importance of small businesses to our economies, yet today few would argue that this sector is properly served and serviced from a mobility standpoint. Of course, carriers have plans but many times they simply rebrand a family plan as a small [...]

December 3, 2009 Read the full article →

Commentary on Google’s Acquisition of AdMob

As you can probably tell I have been away.  But before I get to the summary of the Mobile Money Conference (in the next post) I want to get this out of the way to avoid any distractions.  What can be better than my opinion on Google’s acquisition of AdMob?  Well … the opinion of [...]

November 13, 2009 Read the full article →