From the category archives:

Mobile Analytics

iPhone Core Location Cannot Be Used Primarily For Advertising

If you were planning on popping a lot of location-based ads into your upcoming killer iPhone app, you might want take a peek at the latest update from Apple for developers. A rather stern note on the site reads: “If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based [...]

February 8, 2010 Read the full article →

Mobile Analytics Providers – Updated with Umber Systems

It has been a while since I last updated the Mobile Analytics Providers list.  The folks at Umber recently dropped me a note to alert me of their company.  So they have become provider number 38 on our Mobile Analytics list.
Note from their website that there is an emphasis on ‘data’ with terms like mobile [...]

December 15, 2009 Read the full article →

Commentary on Google’s Acquisition of AdMob

As you can probably tell I have been away.  But before I get to the summary of the Mobile Money Conference (in the next post) I want to get this out of the way to avoid any distractions.  What can be better than my opinion on Google’s acquisition of AdMob?  Well … the opinion of [...]

November 13, 2009 Read the full article →

Mobile Strategy Site Visitors and Mobile Themes

In an effort to understand why some of you visit the Mobile Strategy Blog I have done a quick analysis of the search engine referrals. Of course this is a circuitous analysis because your searches bring you here due to the content and keywords on this site which are indexed by the search engines (mostly [...]

November 5, 2009 Read the full article →

Google Analytics Mobile Reporting

Last week Google announced a slew of new features for Google Analytics.  As we posted on Friday of special interest to us is the expanded mobile reporting capabilities.  Please note that if you are looking for an Enterprise solution or for something that will help you understand overall mobile behavior you will not find it [...]

October 26, 2009 Read the full article →

Mobile Analytics Providers – Updated with Google Analytics

I will add more detail on what Google is offering later today.  For now you can check the updated Mobile Analytics page with the Google entry as #37.  You can also read the announcement from the Google Analytics Blog here.

October 23, 2009 Read the full article →

Not All Mobile Applications Are Created Equal

And therefore do not require the same metrics.  Of course if you are developer for-fun as opposed to a for-profit one you may note be too concerned about this.  However you will never know where and how to improve something unless you measure it.  If you measure there is a better chance of understanding how [...]

October 3, 2009 Read the full article →

Mobile Analytics Update

Just added four more providers to the Mobile Analytics page.   There is obviously further parsing and analysis that needs to be done… but for now it is just a list and it is your job to go find them.  The response so far has been great – if you have any [...]

September 24, 2009 Read the full article →