BlackBerry Cool: Research Comparing iPhone and BlackBerry Often Flawed

by Jose HC on September 10, 2009

in Research

From BlackBerry Cool:

The research behind iPhone and BlackBerry comparisons that is making its way into the mainstream media is almost always flawed. The media loves to talk about the prolific nature of the iPhone and how technologically advanced its users are, while almost implicitly ragging on BlackBerry.

There may be some slight bias in what is said. But one way or another, aren’t we all biased?

Personally I do agree with their main point:

Social networking discrepancies is a demographics issue, not a device issue as the research implies. While BlackBerry is moving its focus to the consumer market, it still has years of enterprise users behind it and this could be skewing the numbers. In the end, we all know that the BlackBerry is an incredibly powerful social networking tool. Whether or not the older BlackBerry demographic is using these services is another matter.

Head over there for the rest of the story.

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