SAP and Research In Motion announced two days ago the availability of an integrated solution that provides customers with anytime, anywhere access to the SAP® Customer Relationship Management (SAP CRM) application on BlackBerry® smartphones. It is now available from RIM and you can check out the ‘campaign’ section over at the BlackBerry site here. which includes a video and a demo.
For anyone out there that has ever deployed mobile CRM (or mobile SFA) you know this is a good thing and the claims in the press release are in no means an exaggeration. I personally have done studies and lead projects into several organizations and can say that if you are looking for a quick win (if done right) you can become a superstar rather quickly. When time ceases to be my enemy I will try and provide you with some pointers on how to do a proper business case for this…
The full press release is here.
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