A new report published yesterday by the UN indicates that 67% of the world’s population, or two-thirds total, are mobile subscribers- far outweighing Online access.
67% of the world’s population represents around 4.6B people, up from only 1B in 2002, indicating staggering continued growth. In developing nations, however, the uptake is even more substantial with 57% of the total population in these nations being mobile subscribers, even though other technologies are scarce.
What’s your Mobile Strategy?
Regardless of what you do… you need to think through this. How does it affect your business? Your constituents? Your congregants? Your members?
You don’t have to be a business to have a strategy… you just need to understand that you have them right there. They all have mobile devices … what are you going to do about it?
What’s your call to action?
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